Promoting your website is more than just good SEO, you also need to consider a social media strategy. The popularity of Facebook, Twitter, YouTube, Google+ and LinkedIn can not be ignored if you want to gain maximum exposure for your website and business. Social media can be used to build up your following removing your reliance on natural search engine traffic broadening your reach to people who would not have normally found you.
Social media websites are a great opportunity to build natural backlinks to your website, both Google and Bing track publicly shared links on Facebook and Twitter. The bigger your social media network is the more opportunities you have for link shares. Links have a big effect on the ranking of your site in search results. Additionaly taking time to set up a Google+ page and building +1 votes for your site can also factor in you search ranking. Web designers should also make it easy for visitors to your website to find your Facebook, Twitter and Google+ pages with clear sharing buttons either at the top and bottom of each page or a scrolling option that moves alongside your readers.
Setting up accounts with all the popular social networks is quite straightforward, what is more tricky is making sure you make regular updates that are interesting enough for people to want to follow you.
Viewers of your posts have short attention spans so it is a good idea to make your point quickly and direct them to your website for further information. Post promotional offers, hints and tips, factual information that helps your followers. Connecting with your readers through regular, short and informative posts will boost your following and promote your business. Always make sure you proof read your posts and try to avoid any slang or abbreviations keeping the image of your business as proffessional as possible.
If you want any help getting your social media up and running for your business we are happy to help.Back